Cineplex débuts UltraViolet in Canada
Canadian cinema chain and online home entertainment retailer Cineplex Entertainment has confirmed that Cineplex Store customers are now able to collect and enjoy digital home video entertainment with digital content ecosystem UltraViolet. Cineplex Entertainment is the first retailer in Canada and the only motion picture exhibitor in the world offering the service.
Now in Canada, select movies from several Hollywood studios in new and classic releases will be UltraViolet-enabled, in addition to being available in the traditional DVD, Blu-ray, and digital rental formats. UltraViolet launched in the US and the UK in late 2011. The service will be available to Canadians through CineplexStore.com.
“We believe the best way to experience a movie first is on the theatre’s big screen, but when you want to see it again, UltraViolet gives you the added choice and flexibility to watch movies whenever and wherever you want,” said Ellis Jacob, President and CEO, Cineplex Entertainment. “When Canadians think of movies, we want them to think of Cineplex. Our goal is to become the one-stop destination for movie entertainment in Canada.”
“Since UltraViolet’s launch just over a year ago, we have made progress in expanding the ecosystem into new markets, first in the UK and now in Canada,” said Mark Teitell, General Manager, UltraViolet. “Cineplex, among other companies, is playing an integral role in bringing UltraViolet to market and giving Canadian consumers the opportunity to experience UltraViolet and the unprecedented freedom and flexibility it brings to home entertainment.”